Superdrug is this week launching its new ‘Baby at Superdrug’ offering which gives Health & Beautycard members 10% off their baby shopping when spending £5 or more on baby products.
The promotion, which seeks to help parents stretch their baby budget, includes products in the baby category such as toiletries, health products, nappies and food.
The health and beauty retailer, the UK’s second largest, is also extending its baby range to include more brands and hundreds of new products.
In another new move from the company, parents will be introduced to a wider range of products at Superdrug.com including Moses baskets and bedding sold on consignment in a new partnership with nursery specialists, Clair De Lune.
Online customers will find parenting advice written by baby and healthcare experts and specifically created for ‘Baby at Superdrug’.
Simon Comins, Superdrug Buying Director, said that the launch of Baby at Superdrug will “help ensure we are offering mums and dads the best offer on the high street – at the best price.
Our aim is to help parents with the products and advice they need every step of the way from pregnancy, to newborns, the toddler years and beyond.”