Franklin & Marshall, the Italian sportswear brand, will open its first outlet store in the UK at Wembley Park‘s London Designer Outlet before Christmas.

Following its opening of a full-line store in Covent Garden last year, the unveiling of Franklin & Marshall‘s 1,301sq ft outlet store at LDO in December will give it a foothold in two of London‘s most popular retail and leisure destinations.

The brand‘s second UK store also marks the latest stage of its international expansion in Europe, the Middle East and Asia, adding to existing shops in Tokyo, Dubai and Abu Dhabi.

“We chose to open our first UK outlet store at LDO as it is not only a great location that complements our store in Covent Garden but also because lifestyle and sports are at the heart of our brand, which is captured here at Wembley Park,” said Giuseppe Albarelli, CEO of Franklin & Marshall. “This store is an important next step on our journey as we seek to grow our presence in the UK and beyond.”