Waitrose is trialling a mobile app in three branches that will enable myWaitrose customers to scan product barcodes on their phones as they place goods in their basket.
The trial, which complements the existing Quick Check service, is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a view to rolling out the service across all Waitrose branches in 2016 if successful.
The ‘scan as you shop’ Quick Check service was first introduced over ten years ago and is available in two-thirds of Waitrose branches. Designed to ease the customer checkout experience, customers are given a handset to scan and pack their shopping as they move round the store. Offers on scanned products can be seen immediately and a running total of spend can be kept.
All myWaitrose customers’ are now automatically registered for Quick Check and can try the mobile self-scan service in the trial branches by downloading the android or iOS app from Apple or Google Play and registering their myWaitrose card.
“The ease and choice of checkout options is becoming increasingly important to customers as the trend for shopping little and often continues to grow,” said Matt Clifton, Waitrose Head of Retail Change. “Making Quick Check available to myWaitrose customers and exploring the opportunity for them to shop with us on their mobiles in-store means we continue to deliver that convenience.’