Britain’s fastest growing grocer Lidl has announced its commitment to the National Farmers’ Union Fruit and Vegetable Pledge.
The pledge will ensure that security for suppliers, fair terms, price certainty and elimination of waste is at the top of the retailer’s agenda.
Lidl has worked closely with a number of its growers for more than 15 years, and insists on supporting the nationwide initiatives to back British farmers and working in a sustainable way with all its suppliers.
With a flat reporting structure in its buying team, the discount chain notes the importance of reporting to a profitable British fresh produce sector.
Lidl will also continue its on-going promotional activity with farmers including ‘Pick of the Week’ promotions.
“We are delighted that Lidl has publicly committed to our pledge, highlighting its commitment to long-term supply relationships, equitable distribution of reward along the supply chain, and fair and respectful trading relationships” said Ali Capper NFU horticulture and potatoes Board Chair said.
“Lidl, with its already long history of working closely with its suppliers, is an ideal candidate to make the pledge.”
“We are very proud to have developed and maintained strong, long-standing relationships with all our suppliers, and our commitment to the NFU pledge cements this further. We’re also very keen to ensure that our sourcing process supports the growth and development of UK growers, which is vital in encouraging more and more people, particularly our shoppers, to regularly eat more fruit and veg” added Lidl Commercial Director Ryan McDonnell.