Turning social media engagement into revenue.
Whether it?s engaging social surfers to get them hitting the ?buy now? button, or enticing browsers to click on links to buy through the retailer website, an understanding of how customers use social networks is crucial to devising a winning social commerce strategy.
With this in mind, Bronto, has produced an interactive guide to help you better understand what engages your consumers on social media.
– Which retailers are successfully transforming social media activity into sales?
– How can retailers convince consumers to buy via social media?
– What platforms do consumers prefer?