Brands and retailers representing 80 per cent of the UK grocery sector have joined GS1’s new retail advisory board aimed at tackling challenges facing the market through collaboration.
The Retail Grocery Advisory Board’s members, who include all of the Big 4, Waitrose, The Co-op Group, Ocado, Unilever, Boots, Kellog’s, Müller, Nestlé, Pepsi and Coca Cola have made a commitment for collaboration aimed at solving issues like online shopping and changing shopper habits.
Co-chaired by Tesco commercial director George Wright and Unilever customer director Richard Sadler, the board will initially focus on two main projects: Digital DNA and Perfect Order - both aimed at making the digital experience across the industry more efficient.
"Retail today is hugely complex and competitive, but our aim is to work together to find solutions that will bring greater efficiencies to the industry and also inspire the rest of the industry to collaborate further,” Wright said.
Sadler said: "We’ll focus on identifying the key areas that retailers and brands can work together on – such as how to accelerate change, increase sustainability, reduce waste and achieve mutual productivity."