Online department store Freemans has reported its sixth consecutive year of growth over Christmas.
The retailer, which ditched its print catalogue in 2023, saw revenues grow 12% over the four weeks to Christmas, while sales also increased 9% over the 12 weeks to 2 January.
The company’s new shopper numbers jumped 9%, website visits rose 10%, home category revenues climbed 16%, and fashion sales grew 3%.
The figures come as the broader UK retail market witnessed a 0.3% decline over Q4.
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The retailer attributed its performance to a “triple-pronged approach” of “continually developing the pureplay offering, targeting the crucial 40+ female shopper with fashionable yet affordable products,” as well as “partnering with the best-loved consumer brand across every department”.
This had enabled it to “deliver another set of market-beating sales,” saying its strategy had “converted a new generation of customers who had not previously engaged with Freemans.com”.
Freemans CEO Ann Steer said: “The so-called golden quarter has shone very brightly for [us].
“We have seen exceptional growth across every department, even against a background of decreased consumer spending, with the momentum we have created clearly continuing.”
She added: “Our brand partnerships continue apace with more big names to be unveiled for 2026 and we will continue to listen, act and deliver for all our customers through this new year and beyond.”
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