Crew Clothing has this week launched the second drop of its Superluxe collection.
The latest release follows the brand’s debut Superluxe launch last year and forms part of its wider push to strengthen its offer in a category that continues to blur the lines between loungewear, travelwear and everyday fashion.
The new drop includes a mix of updated bestselling styles and new-season pieces, with products spanning wide-leg joggers, half-zip sweats, relaxed shorts and coordinated separates.
Crew Clothing said the range has performed well with customers, with the collection centred on soft cotton blends, brushed fabrics and easy-to-wear silhouettes.
The retailer is positioning the line as a ‘versatile option’ for consumers seeking clothing that can work across multiple settings, from weekends and travel to more active lifestyles.
The second Superluxe collection is available online now and will land in selected stores in April.
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