5 Minutes With Loic Bocher, CEO & Co-Founder, Collector Square

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Since Loic Bocher co-founded it in 2013, Collector Square has quickly grown to become a European leader for the sale of pre-owned luxury fashion accessories, thanks to its pioneering and innovative online retail model.

Along with a diverse range of luxury items for sale, Collector Square also utilises the revolutionary The LuxPrice-Index – a tool which guarantees its prices are fair and transparent. It analyses and publishes over 300,000 auction results of bags, watches and jewellery from the past 12 years, offering consumers an index of reference for the true value of pre-owned luxury items.

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Tell us a bit about yourself and your background before Collector Square. 

I worked as an information systems consultant at Ernst & Young for eight years, and as the French managing director at software publisher IDS Scheer for seven years.

I have also contributed to the launch of several entrepreneurial projects in the fields of new technologies, digital marketing and art.

I have always been motivated by the challenges of digital marketing and retail. 

What got you into the retail sector in the first place? 

My first professional experience as a consultant was in the retail industry. I have always been interested in exploring opportunities to improve processes and customer service using large volumes of data provided by retail sales. 

Describe your responsibilities as co-founder and CEO at Collector Square.

As co-founder of Collector Square, my role is to define the strategy of the company. As CEO, my role is to implement the strategy into real business. 

I am occupied particularly with establishing the right retail offering and providing the highest quality customer service, supported by efficient processes and an omnichannel digital platform. 

Of course, this can only be achieved with the support of a dedicated team of people committed to the success of the project. 

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How has your previous experience aided your current job?

The Collector Square project combines my three major skills: digital marketing, process optimisation and innovation through technology.

I have been able to use these skills to transform the traditional second-hand industry into an innovative omnichannel business model for the sale of pre-owned luxury items. 

We have also developed The LuxPrice-Index database, which reveals the true value of pre-owned luxury items, assuring buyers and sellers that they’re always getting the right price. 

Can you explain the concept behind Collector Square? 

It’s the first European omnichannel retailer in the pre-owned luxury market, offering a curated catalogue of nearly 10,000 luxury bags, watches and jewellery pieces from the world’s most prestigious fashion brands. 

A difference between Collector Square and other pre-owned luxury retailers is that we work with experts from international auction houses who select and authenticate each item. 

Another key differentiation is the exceptional customer service we offer, both online and offline. 

What is the most challenging aspect of your job?

Our biggest challenge is being able to react to the fast-moving and dynamic luxury industry.

The most rewarding?

Creating goals and objectives and working with a team of dedicated people to achieve, or even exceed, them. 

We are excited to be paving the way with our unique business model, which has become a model

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