Ted Baker has launched a new spring campaign which features 360-degree shoppable video and its own sitcom.
Alongside the introduction of interactive windows and a virtual reality experience, the fashion retailer new sitcom Keeping Up With The Bakers centres around the lives of the Baker family.
Keeping Up With The Bakers will be played out on Instagram over an eight day period.
These will be released alongside a 360 degree shoppable film, now live on the retailer’s website.
Shoppers will be able to navigate their way through the film on mobile, tablet and computers, as they are encouraged to explore the Baker family home.
For a more immersive experience, shoppers will be able to use Google Cardboard, allowing them to reveal hidden content and purchase the collections worn by the Bakers.
Interactive windows will bring this experience into Ted Baker stores as customers can place their hand on the screen, activating a camera and placing them inside the scene.