Waitrose is diversifying its customer experience by introducing an in-store restaurant that will provide visitors a dining experience in the evenings.
The grocery chain is launching its first official Supper Club at its new store in Haywards Heath where customers will be able to enjoy a set three course meal created by chefs from Waitrose Cookery Schools.
The mezzanine level café if the Haywards Heath store will be transformed into a proper restaurant – complete with music and ambient lighting – for eight evenings throughout April and May.
Only 50 places are available for each evening, with tables laid out for couples and larger groups.
This is the first time the concept has been launched at a new store after it was trialled for a short period last year in Waitrose’s Newbury and Salisbury stores.
“This aims to deliver the next level of in-store dining at Waitrose, building upon concepts like our sushi bars and wine bars,” Waitrose Cookery School manager Karen Himsworth said.
“We want to make our stores a food destination in the evenings as well as in the day.
“We realise a supermarket might not spring to mind when people are thinking about dining out in the evening, but we want that to change.”
Himsworth hinted that should the eight Supper Club evenings at Haywards Heath be successful, Waitrose could introduce the concept to other branches across the UK.