Chinese ecommerce giant JD.com has launched an online pop-up store selling the “best of Britain” to the Chinese market.
In partnership with the China-Britain Business Council, the pop up store will feature on JD.com’s worldwide platform and sell a range of British products from both established and emerging brands.
In the initial eight weeks, the site will focus on cosmetics brands like Barry M, Cowshed and The Organic Pharmacy.
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This will shift to baby and maternity products in September, followed by mens and womenswear in late 2017.
“Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is,” JD Worldwide deputy general manager Kaisi Li said.
“UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past.”