77% of adults have shopped online: ONS


More than three quarters of adults have now purchased something online, according to fresh data revealing online shopping behaviours in the UK.

According to the Office for National Statistics (ONS), 77 per cent of adults have bought goods or services online, up from 53 per cent in 2008.

British shoppers are also very patriotic, with  93 per cent of adults using UK-based websites to buy something in the last 12 months, the ONS data reveals.

Meanwhile, 31 per cent had bought from sellers in other EU countries and 31 per cent had bought from the rest of the world.

READ MORE:  Second-lowest online retail sales growth recorded in June

The use of mobile or smartphones to access the internet “on the go” has also continued to increase, from 70 per cent in 2016 to 73 per cent in 2017, with a correlating increase in shopping purchases done via smartphone devices.

In terms of fashion, over 56 per cent of adults used the internet to purchase clothing or sportswear items, making these categories the most popular for 2017.

While the ONS found that younger people were often more active shopping on the internet than older people, the latter group was catching up in their shopping activity.

The largest rise in adults buying online was in those aged 55-64 years, with a rise of 30 percentage points since 2008, to 75 per cent in 2017.

Meanwhile, the age group with the smallest rise in online shopping was those aged 25-34 years, with growth of 17 percentage points, to 89 per cent in 2017.

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