Net-a-Porter has been recognised as the best UK retailer for customer experience personalisation, and one of the best in the world.
The online retailer came in at #4 on the inaugural Retail Personalization Index, a ranking of 100 top retail brands around world according to how well they personalize the customer experience.
Matchesfashion and Tesco were recognised as the second and third-best UK retailers for personalisation respectively, and ranked #9 and #10 respectively on a global scale.
Other UK retailers to make the global 100 list include Asos (#14), B&Q (#31), Halfords and House of Fraser (#33, tied), The Body Shop (#50), Burberry (#55), John Lewis (#59), asda (#68), Cambridge Satchel (#80) and Arcadia/Topshop (#93).
Compiled by cross-channel experience management platform Sailthru, the Retail Personalization Index quantifies how retailers are personalising their customer experience to determine gaps in the approach to personalisation, and to examine the relationship between a personalised experience, customer satisfaction, and retention to drive revenue and reduce customer churn.
The 100 retail brands included in the index were selected based on a number of criteria, including brand prominence, reputation, and retailer type.
Scores were awarded on a scale of 0-100. French cosmetics retailer Sephora earned the highest score on the index with a score of 79, making it the number one retailer on the index.
American retailers Justfab and Walmart rounded out the top three with scores of 72 and 69 respectively.
Net-a-Porter received a score of 64, while Matchesfashion scored 59 and Tesco 57.
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