Boden has opened the doors to its brand new store on King‘s Road in Chelsea, London.
Located at 20-23 Duke of York Square, the 182 sq ft store marks the predominantly-online brand’s first expansion to high street retail.
Its original outlet shop in Hangar Green, north west London, is still in operation.
In Chelsea, Boden trades alongside other well-known brands at Duke of York Square including Cos, Joseph, Trilogy, Whistles, Monica Vinader and Zara.
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