How retailers are using social media to manage and improve the customer experience

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The power of social media has never been greater, with nearly a fifth of the UK’s 16-24-year-olds spending more than seven hours a day online.

Platforms like Twitter and Instagram have evolved into an essential resource for any business, providing them with near unlimited opportunities to interact directly with their customers.

In turn these platforms, recognising their potential in the eyes of the retail industry, have begun to launch initiatives in order to attract businesses and make it as easy as possible for them to utilise their reach.

Retailers like ASOS , Missguided and Boohoo have built their brands on their social media presence, but with so many vying for attention in the online space, what is the secret to a successful social media strategy?

In its latest whitepaper, social media management platform Hootsuite looks to explore some of the UK’s leading retailers’ social media strategies and offer insight into how the best companies are using social media to create a unique customer journey.

DOWNLOAD NOW to discover:

  • How social data and customer intelligence can secure early wins
  • Why you should connect social KPIs organisational goals
  • The benefits of using social for more than just brand awareness

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