The Entertainer posts 13% surge in Christmas like-for-likes

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The Entertainer Christmas
// The Entertainer reveals 22% rise in total sales over Christmas trading period
// 13% surge in like-for-likes during the same period
// 17% climb in online sales

The Entertainer has revealed a strong surge in like-for-likes in what was the first Christmas trading season without Toys R Us.

For the five weeks to December 29, the toy retailer posted a 13.5 per cent increase in overall like-for-likes while total sales increased of 22.4 per cent.

The figures were driven by a 13 per cent rise in-store like-for-likes and a 17 per cent climb in total online sales.

The Entertainer-owned website, TheToyShop.com, also revealed a 51.5 per cent increase in sales after being re-platformed last year.

“I’m delighted with our performance over the peak trading period,” The Entertainer executive chairman Gary Grant said.

“It caps a tremendous year of growth which has included the opening of 18 new stores for The Entertainer, expansion in our partnership with Matalan, further expansion of our franchise operation into three new territories and the acquisition of the Spanish toy retailer, Poly, comprising 57 stores.

“2019 will see us continue this trend as we progress with our growth agenda, looking at every opportunity to expand both nationally and internationally.”

The Entertainer’s sales have continued to do well in the absence of Toys R Us, which collapsed in February last year and saw 100 store closures.

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