// Forever 21 to close all online stores on Chinese etailers
// Chinese website to shut down completely
// Forever 21 also considering downsizing UK store portfolio
Forever 21 has announced it will close all online stores on Chinese etailers Tmall and JD.com on April 29.
Its official Chinese website will also be shut down, according to Asia Times.
It remains unclear as to whether the fashion retailer will reain in the Chinese market. The news follows the retailer’s decision to end its Taiwanese operations last month after almost four years of operating.
Forever 21 also revealed it is considering options to downsize its business in the UK market or pulling out completely after reviewing its UK store portfolio. It announced it January that it is due to close its store in Dublin.
Meanwhile, the retailer has put products into sale both online and in its Chinese physical stores.
Forever 21 has made a loss of £29 million in the year to 28 February 2016, according to its most recent accounts filed with Companies House.
It currently has 11 stores in China.
Click here to sign up to Retail Gazette’s free daily email newsletter
5 Comments. Leave new
They only have 3 stores, London, Birmingham and Liverpool and they are in the same category as Primark, H&M and New Look so I can’t see them lasting much longer in the UK
It closed its store in Dublin in January 2018 – over 15 months ago!!
too global, too quickly
To Lea Ann Leming and Oliver Duval. Crazy girl Abby Perlman recently embereced Lea Ann Leming and Oliver Duval publicly calling them the worst people in business.
I believe you have noted some very interesting points, thank you
for the post.