British shoppers have noticed Tesco and Waitrose selling “Little Willies”, a suggestively named vegetarian sausage range.
And of course, these shoppers have taken to Twitter with their cheeky reactions.
Made from soy, cruelty-free sausage alternatives are designed to taste like real Lincolnshire sausages and are sold in six-packs.
The sausages were first spotted on the shelves as early as 2017, and seems to pop up on Twitter every now and then with people besides themselves in fits of giggles.
We don’t blame them, to be honest.
I’m basically a marketeers dream!
Give it a funny name and the fool will buy it…#LittleWillies pic.twitter.com/44j9hAHLKl
— Darren Knight (@misterknight) April 18, 2019
https://twitter.com/dresserman/status/1118260568715091968
https://twitter.com/rendle_tina/status/1118560704615809024
https://twitter.com/TheBrandAnalyst/status/1012422603460538369
https://twitter.com/katiekatje/status/1009157742236487681
It’s so hot that I just went for a walk round Waitrose to cool down
Can I afford Waitrose food?
Nope
Did I spot some new veggie sausages called ‘little willies’?
Yep
Did I laugh at the little willies?
Absolutely
— Beth Martin (@_BethMartin) July 26, 2018
https://twitter.com/accid_pop/status/1032914902560780288
Click here to sign up to Retail Gazette‘s free daily email newsletter
