Nasty Gal expands to France with first non-English language site

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Nasty Gal France
// Nasty Gal launches first non-English-language platform in France
// Until now, only the US and the UK had their own Nasty Gal sites

Nasty Gal has expanded to France with the launch of its first non-English language ecommerce platform.

The new site also provides French customers with next-day delivery, no extra customs charges, free delivery on orders over €50, and a new French-speaking customer support service.

Prior to this, Nasty Gal – which has been part of the Boohoo Group for two years – was only available via dedicated websites in the UK and the UK.

French customers accessing Nasty Gal also were also slugged with long delivery times and extra customs charges.

According to Fashion Network, Nasty Gal plans to work closely with local French influencers in order to maintain its Californian aesthetic while also catering to French consumers.

Boohoo acquired Nasty Gal from Sophia Amoruso in April 2017.

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