We all know the two key aims of Customer Satisfaction Surveys:
👍 Drive actionable responses
👍 Have a consistent volume of responses
But why do so many surveys fail to do this?
Our checklist outlines the key dos and don’ts to create a high performing Customer Satisfaction Survey.
Do make your survey mobile first.
Don’t over solicit your Customers
Sliding scales and stars are great for the NPS question, what others should you include?