Omnichannel gap analysis: 700 brands. 10 countries.

The last few years have profoundly changed the way retail organisations are doing business. This is the new normal and it is not going to change.

Brands that are surviving and thriving see challenges as opportunities to connect with customers in new ways and transform their business to deliver incredible, modern shopping experiences.

Presented by NewStore, commercetools, and ChangeCX, the 2024 Omnichannel Leadership Report is a critical assessment of 700 brands across 10 countries.

The report analyses the omnichannel maturation and competence of each brand focusing on the online, mobile, and in-store experience—from the customer’s point of view.

What you’ll see in the report:

  • Top 5 omnichannel leaders in 2024
  • The current state of retail and which countries are leading the way
  • What omnichannel features are being offered, and which are lagging
  • How brands deliver value online, on mobile, and in-store

How did your brand rank?

Your brand might be one of the 700 we researched for the report. Curious to see how you performed and what opportunities you can take advantage of? Reach out to [email protected].

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