// Sainsbury’s cut prices on over 1000 own-brand prices
// Customers are able to save £5.85, or 18% on an average basket shop
Sainsbury’s has slashed prices on over 1000 own-brand products as part of its bid “to offer the customers the best choice”.
The Big 4 grocer said it had cut prices on daily essentials and household items since February.
Customers are able to save £5.85, or 18 per cent on an average basket shop.
Two litres of semi-skimmed milk will now cost £1.10, down from £1.15; chicken breast fillets now £3.60, down from £4.30; and mature cheddar now £2, down from £2.05.
According to Sainsbury’s food commercial director Paul Mills-Hicks, the reductions were part of the grocer’s focus on reducing prices across its highest volume lines.
“Sainsbury’s is committed to offering our customers quality products at great value. Customers should expect more to come,” he said.