// Reiss total group sales up 23.7% to £102.9m 

// Like-for-likes increased 25.6% on a constant currency basis

Reiss has reported its total group sales has surged by 23.7 per cent to £102.9 million in the first half of its financial year to August 3.

Like-for-likes climbed 25.6 per cent on a constant currency basis.

“I am very pleased with Reiss’ first-half performance and encouraged by the promising start we have made to the Autumn/Winter ’19 season,” Reiss chief executive Christos Angelides said.

“Our customers are clearly responding to the investment we have made in people, product, brand and infrastructure.”

The fashion retailer is seeking to boost its brand awareness by launching a range of marketing initiatives, including advertising on the lights at Piccadilly Circus for the first time, which begins on Monday.

Reiss creative director James Spreckley, said: “AW19 evokes a cinematic, euphoric view of London’s creativity, art and culture.

“A celebration of the city’s unexpected backdrops, we wanted the campaign to showcase portraits of people in their truest, most confident forms. We call it ‘beauty untamed’.”

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