// Boohoo releases a new collection to support World Mental Health Day
// The collection is a range of 7 t-shirts, which are available to purchase on Boohoo’s website for £10
Boohoo has launched a collection of t-shirts to show its support of World Mental Health Day as part of its partnership with World Federation for Mental Health charity.
The collection is a range of seven t-shirts, which are available to purchase on Boohoo’s website for £10.
They are available in red, orange, yellow, green, blue, pink and purple, each one to represent how #ColourAffectsYou.
- Karen Millen & Coast stores shut as Boohoo rescues online business
- Boohoo half-year profit skyrockets 83%
The online fashion retailer said it will donate 25 per cent of all proceeds to the World Federation for Mental Health charity, which encourages mental health awareness, prevention of mental disorders, advocacy and recovery-focused interventions.
World Mental Health Day takes place on October 10.
Boohoo’s new initiatives have proven a success this year so far. In late September, it posted soaring profits and revenues in its half-year report.
Earlier this month, Boohoo, which acquired Karen Millen and Coast’s online business and IP rights as part of an £18.2 million pre-pack administration deal in early August, said it would relaunch Karen Millen and Coast as online-only retailers after they shut down a total of 32 stores in the UK on September 29.