// Dundas opens very first London standalone store

// Follows the label’s successful concession at Selfridges earlier this year as well as standalone stores in LA and New York.

Dundas has opened its first standalone flagship in London in the form of a pop-up on Sloane Street.

The opening follows the fashion label’s successful concession at Selfridges earlier this year as well as standalone stores in LA and New York.

Founder and owner Peter Dundas and his partner Evangelo Bousis chose a London location because of the international customer base as well as the mixture of culture.

Calling it “the perfect base for their global brand Dundasworld,” the new store at 50a Slone Street stocks collections D8 and D9 alongisde a preview of D10, plus an appearance from some exclusive pieces from the LA show, D7.

Also on display are three MET Gala outfits worn by Ciara, Emily Ratajkowski and Poppy Delevingne, as well as a photo montage of Dundas’ history.

The store will also host events, soirees and Q&As for customers and locals to join in with over the festive season.

The pop-up is slated to end mid January 2020.

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