// House of Fraser re-releases fur range and faces backlash from animal charity The Humane Society International/UK

// In 2017, House of Fraser said in a statement that it had a “strict no-fur policy”

// The company also faced backlash online from Twitter users

House of Fraser has reversed its fur ban by selling fur products in stores and online, resulting in backlash from consumers as well as an animal charity.

In 2017, the department store chain said in a statement that it had a “strict no-fur policy”, but earlier this week, crowds gathered outside stores to express their concerns over the products.

The company also faced backlash online from Twitter users who took to the platform to express shock.

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Meanwhile, The Humane Society International/UK accused House of Fraser of losing its “moral compass”.

The charity labelled the department store chain “House of Horrors” and added that is “painfully out of touch”.

The decision to re release a fur range has come at a time when Sports Direct’s founder and chief executive Mike Ashley is at the helm.

House of Fraser selling rabbit fur trimmed coats for Christmas. Tell them what you think about this exploitation & cruelty for profit @houseoffraser @Animal_Watch @peta @PeterEgan6 @emeliobedelio pic.twitter.com/U8Fy4CbWzL

— dominic dyer (@domdyer70) November 18, 2019

This is so upsetting, and completely puts me off shopping in House of Fraser anymore. There's no need for real fur to be used anywhere, it's so cruel and unnecessary

— Sophie Lewis (@Curlybedhead) November 19, 2019

Last year, House of Fraser was taken over by the tycoon for £90 million.

In August last year, Sports Direct said it regretted buying House of Fraser in 2018, after it was hit by a tax bill.

Customers expressed anger when they found coats trimmed with rabbit fur in store, and on House of Fraser’s website there are hats for sale made from 100 per cent raccoon fur.

Last year, Burberry said it would stop using fur in its products, while Gucci scrapped the use of fur in its spring-summer 2018 collection.

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