// M&S welcomes Anthony Cassidy as head of brand creative
// He will report directly to clothing & home marketing director Nathan Ansell
// Cassidy was most recently the creative director at Arcadia
Marks and Spencer has appointed the former creative director of Arcadia, Anthony Cassidy, as new head of brand creative.
Cassidy will join office in the spring and will report to clothing and home marketing director Nathan Ansell.
He was most recently the creative director at Arcadia, which saw him lead a number of the group’s brands since 2016.
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“M&S is changing and great marketing is an important way we’ll increase our appeal to our target of busy families, communicating style and value, and backing our powerhouse categories with confidence, from denim to schoolwear,” Ansell said.
”Over the past few months the team have worked tirelessly to deliver more relevant campaigns that support the strategy including our Per Una refresh and our Christmas advert – Go Jumpers.”
Cassidy’s appointment follows a string of new hires by M&S.
Just last week, the retailer drafted in the current chief executive of F&F Clothing at Tesco, Richard Price, as managing director for clothing and home.