// Agent Provocateur announces the appointment of Michelle Ryan as its new CEO

// She was previously buying and supply chain director at Kurt Geiger

// Prior experience includes executive positions at Jimmy Choo and Burberry

Agent Provocateur has announced the appointment of luxury retail veteran Michelle Ryan as its new chief executive.

This appointment comes as part of the lingerie retailer’s ongoing brand strategy to expand and grow internationally.

Michelle Ryan joins Agent Provocateur from Kurt Geiger where she worked as buying and supply chain director.

She previously worked on the executive board for brands including Diane von Furstenberg, Jimmy Choo, Burberry and Saint Laurent in both London and New York.

As a strategic global leader with over 15 years of luxury experience, Ryan’s remit at Agent Provocateur will be to develop product concepts with a collaborative approach to drive growth, profit and an engaging customer experience.

“I am delighted to be joining Agent Provocateur. The brand is iconic with its ethos of strong, sensual and independently minded women combined with the talent of great design,” she said.

“I look forward to partnering with Sarah Shotton the brand’s creative director, while bringing my commercial expertise and knowledge to the role as CEO.”

Further leadership changes at Agent Provocateur include Kerry Neill being promoted to the role of chief commercial officer.

Neill will report into Ryan and oversee the commercial strategy, delivering development and expansion across business growth and market-share.

Ryan started in her new role on January 20.

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