Did you know?
Chinese demographics are much more complex than ‘Gen X/Y/Z’? Instead they’re segmented as: Post-80s, Post-90s, Post-95s, Post-00s. And, while Post-80s and 90s can be found on WeChat, Post-00s consumers prefer QQ.
To help identify the best ways of selling to Chinese shoppers in the UK, Adyen teamed up with Emerging Communications and Global Blue and went on a fact-finding mission to China. They hit the shopping streets, hosted consumer focus groups, and spoke to local influencers.
Read the full story in the report: Retail lessons from China
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