Retail Gazette Loves: The Royal Mail’s “special” Mother’s Day postbox

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Retail Gazette Loves: The Royal Mail's
Decked out in floral designs, the postbox is located on Union Street, Swansea, for a month.

To mark Mother’s Day this year, Royal Mail has launched its first “special” parcel postbox in Swansea City Centre.

Covered in floral designs, the postbox is located on Union Street and is decorated for the month of March before returning to its usual red colour.

The postbox also features a verse from one of the first Mother’s Day cards sent in 1860.

Retail Gazette Loves: The Royal Mail's "special" Mothers Day postbox
The Royal Mail has launched a ‘special’ Mother’s Day parcel postbox.

“As families become more dispersed, many of us live some distance from our mothers,” Royal Mail head of campaigns Mark Street said.

“If you can’t be there to spoil her in person this year, make your feelings known with a gift in the post.”

Retail Gazette Loves: The Royal Mail's "special" Mothers Day postbox
The postbox features a verse from a Mother’s Day card sent in 1860.

Royal Mail introduced the UK’s first ever parcel postboxes in locations across the country last year.

The parcel postboxes mark the first major repurposing of the postbox in the last 160 years.

The parcel postboxes enable pre-paid parcels to be posted through securely designed parcel postboxes, in the same way letters are posted.

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