Why the coronavirus showed the importance of connected retail experiences, and what it means for 2020 peak trading.
The webinar provides a summary of the key trends and changes experienced by retailers during coronavirus-enforced lockdown, particularly focusing on the ways retailers ensured stores and online worked in harmony for the good of customers and their internal business operations.
Using examples from retailer stories during the pandemic, the webinar will look at how the crisis fast-tracked lots of what retailers have been working on for several years, such as ship from store capability, click & collect, new methods of fulfilment and routes to customers. The presentation will look at which of these changes may be permanent, which ones should be permanent, and how retailers can use learnings from the last few months to succeed in the future.
Key topics we will be discussing:
- The rise of eCommerce as a flagship store and how retailers should be leveraging online retail as part of their wider business, rather than as an aside to store-based retail.
- The blurring of the channels and how retailers used stores to support online and vice versa.
- Data-led retailing for the good of the customer and to achieve better conversions.
- Has a new approach to omnichannel retailing emerged as a result of the crisis?
- What it all means for the Golden Quarter, with retailers preparing for what is typically their busiest time of the year.
