Some of modern literature’s best-known authors are banding together to back a campaign that aims to support local bookshops as England endures another lockdown.
Matt Haig, Malorie Blackman and Adam Kay are among hundreds of authors who have come together in a “thunderclap of support” by backing the backing #SignForOurBookshops.
READ MORE: Indie bookshops team up to take on Amazon
The campaign entails providing bookstores with signed, personalised bookplates designed by Chris Riddell to incentivise customers to buy from their local shop rather than online – especially Amazon – to help boost trade as they remain shut down because of the lockdown.
The idea was first flagged by novelist Holly Bourne, and now more than 300 other authors have signed up to #SignForOurBookshops initiative, including David Nicholls, Dolly Alderton, Jack Monroe, Holly Webb, Juno Dawson and Dorothy Koomson.
It's Lockdown 2.0 and I'm so excited to launch #SignForOurBookshops ! A campaign to support bookshops this month. Over 200 authors & counting, have pledged to sign and send personalised bookplates to shops & customers to keep us using our beloved stores. https://t.co/CZXOzM4W62 pic.twitter.com/n3Mk0zEwOG
— Holly Bourne (@holly_bourneYA) November 5, 2020
Some authors pledged to send personalised bookplates direct to customers, while others are offering to send signed bookplates to their local store.
Readers can follow the #SignForOurBookshops hashtag to find participating authors, and the scheme will run until December 2.
— Monisha Rajesh (@monisha_rajesh) November 11, 2020
I'm so pleased to be part of the #SignForOurBookshops campaign. I'll send a signed bookplate (designed by @chrisriddell50!) to the first 100 people who buy my books from a bricks and mortar bookshop – just drop me a DM with proof of purchase and your address. pic.twitter.com/YQkzi4YNNu
— Amγ Wilƨon (@AJ_Wils) November 5, 2020
Due to @holly_bourneYA’s fantastic #Signforourbookshops initiative, all of these books are available with signed bookplates at the fab @diallanebooks in Ipswich. So if you fancy getting your hands on a signed copy of #TheLostOnes, do get in touch! pic.twitter.com/uunKUfd657
— Anita Frank (@Ajes74) November 12, 2020
I'm very proud to be supporting the #SignForOurBookshops campaign, helping bookstores through lockdown. I've signed 100 bookplates for Twas The Nightshift Before Xmas and 100 for Kay's Anatomy – you can buy these copies through the wonderful @ToppingsEly https://t.co/bKKnboYujy pic.twitter.com/hQ0Jwqtt8o
— Adam Kay (@amateuradam) November 5, 2020
Proud to take part in #SignForOurBookshops. I’ll send 100 personalised bookplates to readers who buy any of my titles from a bookshop.
— Juno Dawson (@junodawson) November 5, 2020