Knomo snapped up by marketing agency Inc & Co with new retail division

Knomo Inc & Co Inc Retail Group Jack Mason
Inc & Co said it is on track with its growth and development plans with the launch of a new division
// Inc & Co acquires accessories retailer Knomo
// Inc & Co launches new division Inc Retail Group
// The business said it is on track with its growth and development plans

Marketing agency Inc & Co has acquired accessories retailer Knomo after announcing the launch of a new division Inc Retail Group.

Inc & Co said it is on track with its growth and development plans with the launch of a new division that will see the Manchester-founded business collective expand into the retail arena for the first time.

The business said Knomo will be “instrumental in developing the retail operation arm”.

“As part of our three-year growth and development plan, we are proud to be continuing to diversify our operations, and we’re incredibly excited to be moving into the world of retail,” Inc & Co chief executive Jack Mason said.

“Acquiring Knomo was a natural move for us, with the brand’s exquisite range of backpacks, briefcases, and laptop bags already well-loved across the UK, making it the perfect brand to blend into the Inc Retail offering.”

Inc Retail Group will be headed up by newly appointed, experienced industry expert Dan Shaw, who has been brought on board as managing director of the retail group.

“Dan and I have a unique shared vision for how we believe we can reimagine the high street and he brings with him a wealth of knowledge and experience to make that vision come to life,” Mason said.

Shaw has previously held senior roles at Gant UK, Tommy Hilfiger, and most recently headed up retail innovation at Intu shopping centres.

Shaw said; “Having spent quite some time working in an advisory capacity with Jack and his team, there was a natural, clear synergy and shared vision with what we both want to achieve on the high street.

“It’s a very exciting opportunity that will allow me the freedom to draw upon my own experience to build a strong retail offer for the brands within the Inc Retail Group.”.

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