Thorntons: What went wrong?

Thorntons Giovanni Ferrero Adam Goddard Paul Wilkinson

Thorntons was founded in 1911 by Joseph Thornton, who set out to open “the best sweet shop in town”. But the chocolate retailer faced a sticky dilemma in recent times after Covid-19 shifted consumer habits online and rivals demonstrated their ethical business models. Now, as Thorntons jumps to trade online-only, Retail Gazette dives deep to find out about the confectioner’s history.

Thorntons: What went wrong?
Thorntons: What went wrong?

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