Boohoo drops DaBaby from menswear campaign after homophobic rant

Boohoo drops DaBaby from menswear campaign after homophobic rant
// BoohooMan cuts ties with rapper DaBaby after his homophobic rant during a live show on Sunday
// In an Instagram post, BoohooMan says it would no longer work with the rapper in its marketing campaigns
// In June, BoohooMan released a 100-piece capsule collection with DaBaby

Boohoo Group’s menswear fascia BoohooMan has cut ties with rapper DaBaby after he made vile remarks during a live show that was homophobic and fuelled HIV stigma.

During his performance at the Rolling Loud Festival in Miami on Sunday, he said: “If you didn’t show up today with HIV, AIDS, any of them deadly sexually transmitted diseases that’ll make you die in two, three weeks, then put your cellphone light up.”

He also said: “Ladies, if your p***y smell like water, put a cellphone light them up. Fellas, if you ain’t sucking d**k in the parking lot put your cellphone light up. Keep it real.”

DaBaby has since faced massive backlash over his remarks about gay people and people living with HIV or AIDS, prompting BoohooMan to confirm today that it would no longer work with the rapper in its marketing campaigns.

 

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“Diversity and inclusion are part of the boohoo Groups DNA and we pride ourselves on representing the diverse customers we serve across the globe,” BoohooMan said in a statement posted to Instagram.

“We stand by and support the LGBTQ+ community, and do not tolerate any hate speech or discrimination in any form.”

In June, BoohooMan released a 100-piece capsule collection with DaBaby.

Boohoo also released a Pride collection during the same month, donating proceeds to It Gets Better.

One of BoohooMan’s Instagram posts as part of its collab with DaBaby.

On Monday, DaBaby attempted to defend his homophobic rant from the day before via Instagram Stories, in which he said the backlash was a “weak ass internet issue” and that none of his gay fans are living with HIV or AIDS.

“I wasn’t going on a rant, that’s called a call to action, that’s what that’s called, cause I’m a live performer, I’m the best live performer… you interact with your fans, you get what I’m saying,” he said.

“All the lights went up, gay or straight, you want to know why? Cause even my gay fans don’t got f**king AIDS, stupid ass n****s.

“They don’t got AIDS, my gay fans, they take care of themselves, they ain’t no nasty gay n****s, they ain’t no junkies.”

DaBaby also said that anyone who did not attend the Sunday show should “shut the f**k up” and not “disturb my motherf**king gay fans and make them feel uncomfortable in they skin”.

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