Woolroom on track to hit £8.5m in turnover

Woolroom on track to hit £8.5m in turnover
// Woolroom on track to achieve £8.5 million turnover this year – a 50% improvement on previous year
// Overall calendar year sales up 78%
// UK ecommerce sales up 74% January – May this year

Woolroom has posted an upbeat full-year forecast, with the online bedding and mattress retailer set to achieve almost £8.5 million in turnover for the fiscal year ending August 31.

Woolroom said this represented a 50 per cent increase on the the previous year despite “serious interruption” to its B2B business and own-store sales.

The retailer credited its upbeat forecast to the increased demand for sleep products, as the UK became more aware of the benefits a good night’s sleep for overall wellbeing, especially amidst the Covid-19 pandemic.

Overall, sales at Woolroom have increased by 78 per cent compared to the previous year, with bedding, throws and organic bedlinen proving the most popular categories, with sales up 62 per cent, 181 per cent and 72 per cent respectively.

Meanwhile, between January and May this year, sales in Woolroom’s UK ecommerce market surged 74 per cent compared to the same period last year.

“We want to provide our customers with bedding that can truly help improve their sleep and the pandemic has made people even more aware of how important that is,” Woolroom managing director Chris Tattersall said.

“We will continue to help educate Brits on the benefits of wool and what we can do to help create the ultimate ‘clean sleep’ environment.”

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