// PrettyLittleThing names former ITV Love Island contestant Molly-Mae Hague as its new UK and EU creative director
// Hague became a brand ambassador at the fashion retailer after leaving Love Island in 2018
PrettyLittleThing has named influencer and former ITV Love Island contestant Molly-Mae Hague as its new UK and EU creative director in a rumoured seven figure deal.
The news was revealed via social media today as well as Hauge launching the first exclusively designed collection since her announcing her new role.
Having previously worked with PrettyLittleThing as their UK Brand Ambassador and curating a range of edits, BTS videos and podcast interviews, Hauge has now joined the retailer in a yearlong partnership working alongside their in-house Creative and Brand team throughout 2021/22.
In this new role, Hauge will take an active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU.
Writing on her Instagram the influencer said she was ecstatic to announce the news and called it the biggest move in her career.
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PrettyLittleThing chief executive Umar Kamani said: “This felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand,”
“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”
PrettyLittleThing also shared the announcement on their Instagram page saying they were excited to share the news and promised shoppers an amazing new collection with Molly-Mae.