The Fragrance Shop opens 200th branded store

The Fragrance Shop opens 200th store
The new store in Southport.
// The Fragrance Shop opens 200th branded store in Southport
// The Fragrance Shop said it now has a target to open 20 new stores a year

The Fragrance Shop has picked Southport as the location of its 200th branded store opening as pushes on with ambitions to open 20 new sites per year.

The launch of the shop last month brings the perfume retailer’s overall portfolio to 203 stores across the UK.

It comes after The Fragrance Shop said it experienced “exponential online and in-store growth” during Covid-19 pandemic, with “business booming”.


READ MORE: The Fragrance Shop posts robust performance during Covid pandemic


The retailer said it now has a target to open 20 new stores a year.

To date in 2021, The Fragrance Shop has opened three brand new stores around the UK, with a further 10 already agreed and in the pipeline for launch later this year.

“This is a huge milestone for the company. We are a family business, and now we’re celebrating our 200th The Fragrance Shop store, bringing our overall store portfolio to 203 across the UK,” chief executive Sanjay Vadera said.

“The past 18 months have been challenging for consumers and the UK high street as a whole, but it’s a testament to our customers that we are able to keep growing and opening new stores to keep up with demand.”

“We’re dedicated to continuing expanding our physical store presence, allowing The Fragrance Shop to deliver our passion, innovation and expertise to our dedicated shoppers face-to-face, and offer more jobs to local people to boost the economy.

“With The Fragrance Shop continuing to grow both in store and online we have more exciting plans in the pipeline for the future, so watch this space.”

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