// Mohamed El Fanichi is Wickes’ new chief information technology officer, effective from September
// His role was created following the demerger of Wickes from Travis Perkins in April
// El Fanichi joins from The Landmark Group UAE, but before that he worked for Kingfisher from 2009 to 2017
Wickes has appointed Mohamed El Fanichi as its new chief information technology officer, effective from September 1.
The DIY retailer said this new role was created following the demerger of Wickes from Travis Perkins in April.
El Fanichi will report directly to Wickes chief executive David Wood and be a member of the executive committee.
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El Fanichi joins from The Landmark Group UAE, where he has been chief information officer since March 2017.
Prior to that he held a number of technology and business systems leadership roles for B&Q parent company Kingfisher, where he worked from 2009 until 2017.
“Wickes has recently embarked on its journey as a standalone business and I’m delighted that Mohamed is joining us at this very exciting time,” Wood said.
“We pride ourselves on being a digitally-led, service-enabled business and this is a critical role for us as we build on our strengths and accelerate our digital capabilities.
“I’m very much looking forward to working with Mohamed to capture the many opportunities that technology affords us to deliver the best possible experience for our customers and help them feel house proud.”
El Fanichi said: “I’m delighted to be joining Wickes at this key moment for the business.
“Wickes is a brand that I already know and love as a customer and it’s really important to me that I work for a company with an inclusive and diverse culture that values and takes care of its people.
“I’m excited about how technology can help unlock the full potential of the Wickes customer proposition and can’t wait to get started.”