Sainsbury’s relaunched Habitat in both its supermarkets and online last week as part of a brand overhaul. The new Habitat range will be offering more affordable homeware. Habitat’s integration into the Sainsbury’s group comes at a convenient time for the grocer as people took more trips to supermarkets. Retail Gazette discovers what this means for Sainsbury’s.
How does Habitat’s relaunch benefit Sainsbury’s?
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