// John Lewis introduces Christmas products early as online searches rise
// Online searches for Christmas products have already doubled on last year’s record high
John Lewis has launched its Christmas shop four months early after searches for its festive products had skyrocketed.
The retailer said online searches for Christmas products have already doubled on last year’s record high – with a rise of 105 per cent – and expects this year’s Christmas to be the biggest yet.
The most searched for products at John Lewis include Christmas trees, lights and wreaths.
READ MORE: John Lewis opens pop-up showroom experience for homeware range
“Small and intimate was the order for 2020 and there was no lack of wonder as our customers ensured it would be a magical day whatever their circumstance,” John Lewis Christmas buyer, Jason Billings-Cray said.
“But, with changes afoot we know many will be hoping to have a full house filled with familiar faces and enjoy the Christmas traditions we may have missed out on last year.
“We expect that our customers will be embracing some of the community spirit of last year by decorating their doorsteps to provide fun for the family and the neighbours.”
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3 Comments. Leave new
Its about one month early, max. No one launches their Christmas campaigns in December…
Some people don’t like Xmas in September. Some people want to have a traditional Xmas and not a $$$ Xmas.
JohnLewis like most retailers don’t launch in December. Space would pave already been allocated and set up started in most JL stores
So apart from the slight time inaccuracy, reasonably interested article