Earlier this year, Google announced that it was delaying its plans to phase out third-party cookies from its Chrome browser, granting a much-discussed extension to 2023. Despite this reprieve, the next year will likely see a significant shift in how marketers target, segment and engage with their audiences.
In partnership with Retail Gazette, Wunderkind put together a comprehensive report on personalisation, marketing and the drive for first-party data in retail, as the industry moves toward a cookie-less future – informed by insights from a survey of 2,000 UK consumers and a panel of 60 eCommerce leaders.
Download this report to learn:
- How consumers have changed their shopping habits since the onset of the coronavirus pandemic, and the implications for eCommerce
- Why personalisation is still on the agenda – and exactly what consumers expect from brands when it comes to digital communication
- How retailers can adapt their digital strategies to prioritise 1st and “zero-party” data for sustainable growth in a post-cookie landscape