// Footwear & womenswear retailer Ego is sponsoring new Channel 4 dating show The Love Trap
// This is the fashion retailer’s first sponsorship deal
The Manchester-based online fast fashion retailer Ego has signed to sponsor the Channel 4 dating series The Love Trap that’s set to launch on screens later this week.
Airing first on Wednesday, the reality show will run for eight episodes in its first season.
This is the fashion firm’s first such deal and Ego product will be showcased during the episodes.
The retailer will post regular ‘Get the Look’ content on social media with products available through its own webstore and through ASOS.
Ego chief executive Adeel Fiaz said: “We are really excited to partner with Channel 4 and sign our first sponsorship deal,”
“The show aligns perfectly with our target audience and is just one of many exciting things we are rolling out this year.”
A spokesperson for Media Agency Group that brokered the deal added: “We are very excited to navigate Ego through this TV sponsorship, from the show concept and audience, through to the timing over the eight weeks of the golden retail period in Q4, it just feels like the perfect partnership,”
“Such an exciting step after a record year of results for Ego.”
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