// M&S acquires 25% shareholding in fashion brand Nobody’s Child

// Nobody’s Child will now be able to access M&S’s investment and infrastructure to scale its business

// M&S said it will benefit from the agility of Nobody’s Child

Marks & Spencer has acquired a 25 per cent stake in fashion brand Nobody’s Child as it boosts its platform of brands to complement its core offer.

Nobody’s Child, the first third-party brand that M&S worked with, will continue to operate as an independent business following the acquisition.

The brand will now be able to access M&S’s investment and infrastructure to scale its business.

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M&S said it will benefit from the agility of Nobody’s Child, including its focus on near-sourcing supply.

The move forms part of the ‘Brands at M&S’ strategy which uses different models including wholesale agreements, exclusive collaborations, strategic acquisitions and investments.

M&S now trades with over 30 partners including the likes of Ghost and Clarks.

“We’re shaping the future of M&S Clothing – the strength of our own-brand product, our broad customer base and the reach of M&S.com makes us an attractive platform partner,” M&S Clothing & Home managing director, Richard Price said.

“In turn, introducing brands helps us become more relevant, more often for our 22 million customers – offering them a convenient and seamless shopping experience.

“Nobody’s Child was the first brand to launch on M&S.com and has proved incredibly popular with new and existing M&S customers.

“We will continue to collaboratively develop the offer on our site, whilst now supporting the brand to grow independently as part of the M&S Family.”

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