// Prada expected to be in talks between Richemont and Farfetch about launching a joint ecommerce platform

// Richemont said last week it was in advanced talks with Farfetch

Prada is expected to be involved in talks between Cartier owner Richemont and online retailer Farfetch about launching a joint ecommerce platform.

Richemont said last week it was in advanced talks with Farfetch about selling it a minority stake in its online business Yoox Net-a-Porter (YNAP).

The luxury group said it would also invite other firms besides Farfetch to participate in turning YNAP into an industry-wide retail platform with no overall controlling shareholder.

READ MORE: Sales surge at Prada

Prada marketing chief Lorenzo Bertelli said the company does not want to comment further but is a commercial partner.

“For this reason and not only for this, we will be invited to participate in the discussions,” he said.

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