// Thrift+ launches its first retail second-hand partner store online with FatFace
// The online store section sits alongside the new FatFace collections on the brand’s website
The second-hand clothing platform Thrift+ has launched its first retail second-hand partner store online with FatFace, called “Preloved. Reloved”.
The online store section can be found alongside the new FatFace collections on the retailer’s website, giving customers the opportunity to also shop high quality second-hand FatFace clothes.
Thrift+ is known for powering fashion takeback services with various big name retailers such as including Farfetch, Browns and Fenwick, but this is the first time it has extended its offering into powering a partner second-hand store.
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It’s a new “preloved” shopping initiative that is set to launch with other partners soon.
Thrift+ chief executive Joe Metcalfe, said: “From our first meeting with FatFace, it was clear how committed they are to reducing their environmental footprint.
“It’s really exciting to see such a household name make bold moves towards making fashion more circular – both taking responsibility for clothes at the end of their first life, and creating the preloved store, which brings second-hand clothes shopping to the mainstream.
“Collaborating with retail partners is at the heart of Thrift+’s approach, and offering a re-sale as well as takeback service is an important step on our path towards powering the circular economy for fashion. Circularity in fashion is just beginning, but the rate of change is accelerating.”
The preloved store is the next stage of the platform’s partnership with FatFace, which last month launched its own fashion takeback service, whereby customers can be rewarded with credits to donate or spend online.
FatFace Head of Ecommerce, Liam Price added: “We’re excited to be partnering with Thrift+ on supercharging our sustainability efforts with the addition of the preloved store, complementing the great work already being done across the brand.”
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