// Research from CIM shows 53% of Brits want a ‘greener’ Christmas
// The data revealed that 45% of respondents are willing to spend more money on sustainable festive products
New research has revealed that shoppers in the UK celebrating Christmas prefer a festive season that is more environmentally friendly and less wasteful.
Typically regarded as a time of year of over-indulging and excessive waste, consumers feel brands should do more around sustainability, especially during Christmas.
Research from CIM shows 53 per cent of adults want a more ‘greener’ Christmas, with 45 per cent of respondents willing to spend more money on sustainable festive products.
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64 percent of the 2,000 survey respondents expect brands and marketing teams to be more transparent about the impact Christmas products and services could have on the environment, and will look for alternatives if these expectations aren’t met.
According to CIM many consumers are already taking the initiative and are not waiting for brands to catch up, seeking out more sustainable festive options for themselves, with 41 per cent reusing Christmas decorations rather than buying new ones, 22 per cent are buying from local businesses and 26 per cent opting for a plastic reusable Christmas tree rather than buying a real tree.
Other popular options include renting outfits for parties instead of purchasing new clothes, sustainable gift packaging and sending e-cards rather than Christmas cards.
The WWF also recently revealed that 71 per cent of adults are set to make green New Year resolutions to be more environmentally friendly in 2022.