Sainsbury’s has launched a new in-store marketing campaign to showcase its supply chain and sustainability credentials.
Orange point of sale signs with the slogan ‘Good to Know’ have been introduced in its store this week ahead of being featured on packaging and a new radio campaign later this year, The Grocer reported.
Sainsbury’s said the new logo was “designed to raise awareness and make it easier for customers to understand”, how the supermarket was “doing the right things” when it came to the environment, animal welfare and work within the community.
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A range of subjects including sourcing, recycling and philanthropy will be covered as part of the ongoing campaign.
One example, seen by The Grocer, included the phrase ‘We catch all our tuna using lines, not nets’ referencing the supermarket’s commitment to use only 100% pole and line-caught tuna in its own-label products.
Another featured the phrase ‘All our fresh and frozen by Sainsbury’s chickens have more room to roam’, following the commitment from Sainsbury’s in 2022 that by March last year all of its own-label poultry would have 20% more space than the industry standard.
While last week, the retailer unveiled its latest value offering, ‘Low Everyday Prices’, giving shoppers “market low prices” on selected big brand products, many of which aren’t available in Aldi.
The new offer, which replaces Price Lock, gives customers great value on over 1000 favourites, including PG Tips Tea Bags, Quaker Rolled Porridge and Surf Tropical Lily Washing Powder.
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