Seraphine appoints Lee Williams as chief financial officer

Lee Williams - Seraphine's new chief financial officer
Lee Williams will be joining Seraphine as chief financial officer in 2022
// Seraphine has appointed Lee Williams as chief financial officer
// Current finance director John Bailey will be stepping down to pursue other opportunities

Maternity brand Seraphine has appointed Lee Williams as chief financial officer. Set to join in the first half of 2022, Williams will also become an executive director of the company.

Williams is currently working at French Connection as as chief financial officer and company secretary. Before this, he was group director of finance at ASOS, where he also spent nine months as interim cfo.

The news comes at the same time that finance director John Bailey has announced he will be stepping down to pursue other opportunities, although he will remain in post long enough to ensure a smooth transition with Williams.


Read more: Seraphine valued at £150m ahead of stock market float


“On behalf of the company, I am delighted to welcome Lee to the team,” said Seraphine’s ceo David Williams.

“Lee is a strong commercial and strategic cfo with experience in both growth and established businesses and recent listed business experience. I look forward to working with him and the executive leadership team as we continue to deliver the next phase of Seraphine’s growth strategy.”

He continued: “I would also like to take this opportunity to thank John Bailey for his significant contribution to the business over the last eight years.

“Under his tenure as finance director, John’s work has been integral to the business, particularly as we moved from private to public ownership. I know he is proud of what he has helped to achieve, and we are all immensely grateful to him for his invaluable contribution to our growth story.”

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